• Pace Morby

The #1 Key to Success in Real Estate – It’s Probably Not What You Think

What do you think the #1 key to having success in real estate is?


Is it a perfect sales pitch?


Is it trying to trick or lie to the seller?


I hope you said no to both of those because those are definitely not the ways to succeed in this business.


If you’re in this business as a real estate investor – whether you’re wholesaling, fix and flipping, or doing creative financing – there truly is only one way, one key that you need to succeed.


And that’s being consistent.


Success in Creative Financing Real Estate is Consistency


Being consistent is really the key to anything in life, but especially in our business.


Think about it – what happens when you do, say 15 sit-ups a day versus doing 300 in an hour?


While doing 300 sit-ups in one sitting is impressive, most people would be in a ton of pain and would probably not work out for several days.


But if you’re doing 15 a day, you’re building up your strength. And before you know it, you’re doing 20 sit-ups a day, you’re doing 25, then 30, and so on.


Eventually, you get to do 300 sit-ups a day without fatiguing yourself out or putting a strain on your muscles.


That’s how real estate investing works as well.


You don’t need to be smart or talented; I know that sounds harsh and what I mean by that is you don’t need to overthink the process or be the best sales guy.


The people who are consistent, who do the same thing on a routine, are the ones who are making the most money.


How to Find Consistency for Success – Case Study


So, how do you find consistency?


Or rather, what do you need to do in this business to be consistent?


Check this out – we worked with a seller for three months. We called them twice a week, but in the end, she decided not to sell.


We respected her decision, but we still did a follow-up call, however, this call was not about her property.


We found a reason to call back.


In this case, we just called to ask for a referral. We understood that she didn’t want to sell, but that didn’t mean she didn’t know someone or people that did.


Guys, this poor seller had been getting calls after calls or texts after texts from buyers who were either rude, disrespectful, or just flat out didn’t care.


When they said they would call at a particular time or on a particular day, they never did.


This seller, who had previously said no to selling to us, ended up not only selling the original property we were looking at but several others as well.


Why?


Because we were consistent:


  • We called when we said we would.

  • We respected their time and listened to their questions or concerns

  • We respected their decision to not sell to us the first time


Because we had been consistent – following up when we said we would and respecting their time and decisions, this seller who originally told us no, went to us because we did what the others couldn’t or wouldn’t.


That’s the number one key for success in this business.


No tricks, no lies, no manipulations…just consistency.


This is something I teach in my Subto course, along with other great advice and tips and tricks, so if you want to learn more, please come and join us.